Resume | Mariana Camargo

Welcome

LONG
STORY

SHORT

I'm a consumer-centric team leader with passion for sports with +16 years experience in Marketing, Product Creation and Merchandising functions across 3 countries with regional, territory and global positions. Dynamic and innovative in my approach to marketing solutions, I'm highly motivated by creating strategy and inspiring teams to successfully execute the company's vision. I am most excited when working in causes I personally care that can make the world a better place and where I can combine leadership, collaboration, teamwork and entrepreneurial approach to deliver against expected results.

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2021

EXPERIENCE

MERCHANDISING

Delivered seasonal strategies and the right consumer assortments for Sportswear apparel and Nike SB footwear with double digit growth year after year across a diverse portfolio of emerging countries, resulting revenues over $1B. Responsible for driving, communicate and influence the overall merchandising strategies for CASA markets, while promoting Global brand initiatives and the company's vision. Solid experience integrating product, marketing, internal sales force and key accounts (GTM).

PRODUCT CREATION

Managed all the Licensing aspects of Nike elite athletes, top clubs and federations across life style and performance collections for multiple World Cups (2010 - 2014 - 2018 - 2019) and Olympic (2016) events. Worked close with design, marketing, brand and innovation teams to deliver premium and seamless strategy. Drove company's multi-category analysis, market, consumer & competitive knowledge to meet the product and financial goals for the brand.

BRAND MARKETING

Together with Gymshark brand and creative teams, we are in charge to define the end-to-end consumer journey for one of the world’s most progressive markets and demanding consumers, the social native. Delivering key brand messages and the pivotal moments managing internal and external agency resources to elevate the brand. Responsible for develop & execute seasonal plans, according to category & functional briefs always leading data.

DIGITAL/DTC

E-commerce and DTC are the most important channels for most brands around the world and a necessary response to the realities of consumer demand today. Improving digital capabilities along the entire chain enable brands not only to collect valuable data but also to interact 1-1 with the consumer giving exclusive experience while keeping them engaged and loyal. The goal in mind is to become faster, more efficient in every part of the purchase journey but also sustain an unbreakable relationship with your audience.

Artists