Resume | Mariana Camargo

Welcome

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STORY
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I’m a consumer-centric leader with over 18 years of experience across Marketing, Product, Merchandising and Brand Experience, working across Brazil, LATAM and global markets.

Throughout my career, I’ve focused on turning consumer insights into relevant products, experiences and strategies that strengthen brands and drive business results. I enjoy connecting creativity, commercial thinking and strong execution to bring a brand’s vision to life in ways that feel meaningful to consumers and deliver measurable impact.

I’m most energized by building ideas with purpose, leading collaborative teams and creating experiences that people genuinely want to be part of.

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2018

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2021

2024

EXPERIENCE

MERCHANDISING

Delivered seasonal strategies and consumer-right assortments for Sportswear apparel and Nike SB footwear, achieving double-digit growth year over year across a diverse portfolio of emerging markets, resulting in revenues of over $1B. Responsible for driving, communicating, and influencing overall merchandising strategies for the LATAM region, while aligning with global brand initiatives and the company’s vision. Strong experience in integrating product, marketing, internal sales teams, and key accounts within go-to-market (GTM) processes. Experience also spans trade marketing, point-of-sale materials, and in-store product experiences across brand stores and retail partners, bringing brand and product stories to life at the point of purchase.

PRODUCT CREATION

Managed all the Licensing aspects of Nike elite athletes, top clubs and federations across life style and performance collections for multiple World Cups (2010 - 2014 - 2018 - 2019) and Olympic (2016) events. Worked close with design, marketing, brand and innovation teams to deliver premium and seamless strategy. Drove company's multi-category analysis, market, consumer & competitive knowledge to meet the product and financial goals for the brand.

BRAND MARKETING

Together with Gymshark brand and creative teams, we are in charge to define the end-to-end consumer journey for one of the world’s most progressive markets and demanding consumers, the social native. Delivering key brand messages and the pivotal moments managing internal and external agency resources to elevate the brand. Responsible for develop & execute seasonal plans, according to category & functional briefs always leading data.

BRAND EXPERIENCE

Bringing brands to life through events and activations that connect sport, culture, and communities. Experience spans Vans’ Duct Tape Invitational & Festival, Nike projects tied to FIFA World Cups and the Olympic Games, and Stanley activations across Carnival, São Paulo Fashion Week, running events, festivals, and original brand events. Summer activations at bars and restaurants across Brazil bring product experiences into everyday social occasions, connecting brand storytelling with consumer engagement.

DIGITAL/DTC

E-commerce and DTC are the most important channels for most brands around the world and a necessary response to the realities of consumer demand today. Improving digital capabilities along the entire chain enable brands not only to collect valuable data but also to interact 1-1 with the consumer giving exclusive experience while keeping them engaged and loyal. The goal in mind is to become faster, more efficient in every part of the purchase journey but also sustain an unbreakable relationship with your audience.

Artists

I'm a consumer-centric team leader with a passion for sports and over 18 years of experience in Marketing, Product Creation, and Merchandising across three countries, holding regional, territory, and global roles. Dynamic and innovative in my approach to marketing solutions, I'm driven by crafting strategy and inspiring teams to bring a company’s vision to life. I’m most energized when working on causes I personally care about, ones that can make the world a better place, and where I can combine leadership, collaboration, teamwork, and an entrepreneurial mindset to deliver strong results.